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Brand
An Altria-owned e-vapor brand with ACE and DAILY product lines.
Overview
NJOY is an e-vapor brand with a portfolio that includes NJOY ACE devices and pods and NJOY DAILY products. Founded in 2006, the business became a wholly-owned subsidiary of Altria Group, Inc. on June 1, 2023, and is based in Richmond, Virginia.
The brand operates within Altria’s sales and distribution network, with separate contact routes for consumers, retailers and wholesalers. Its public corporate website provides company and product information without selling products; customer enquiries and trade requests are directed to support services with distinct responsibilities.
Features
NJOY e-liquids are blended in the United States using both domestic and imported ingredients. This describes liquid blending and ingredient sourcing, rather than the manufacturing location of every device or component.
Questions
The notice concerns NJOY ACE devices and pods in the United States. It states that restrictions on importing, marketing, selling and distributing those products took effect on March 31, 2025. It does not describe a closure of the whole NJOY brand.
Information
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